Concrete & Coatings School founder Jeremy rolling epoxy on a residential garage floor
The full story

$391 and a dream.

In the field since 2004. Still on the floor.

I started staining concrete in 2004 for $12 an hour. Then I started FloorRescue with $391 and no plan past the next job. Since then I've built it into a business that has consistently generated six figures for over 20 years — and I'm still on job sites, because the day I stop is the day this training starts going stale.

I built the school around the things I wish somebody had told me at year two. Not theory. Not what works in a video. What works on a Tuesday, on a slab you didn't pour, for a customer who wants it done Friday.

Every competitor sells information. I sell judgment — the thousand small calls that separate a floor that holds up from a callback: which bond for which slab, when to walk away from a moisture test, what to charge when the prep doubles. Information is free on YouTube. Judgment isn't.

What you build with it is on you — your market, your work, your decisions. But you won't be guessing at the parts I already paid to learn.

Indoor concrete grinding on a commercial project with a two-man crew
Floor Rescue concrete coatings crew on a finished floor
Timeline
2004
$391 and a dream
Started with $391 and no plan past the next job.
YR 5
Flooring companies
Built and ran real flooring companies on real job sites.
YR 10
Product companies
Developed products and systems used across the trade.
YR 15
Training companies
Began training thousands of installers from real experience.
NOW
Still on the floor
Still on job sites — because the day he stops, the training goes stale.